In a major departure from its traditional business model, E.A. plans to announce Monday that it is developing a new installment in its hit Battlefield series that will be distributed on the Internet as a free download. Rather than being sold at retail, the game is meant to generate revenue through advertising and small in-game transactions that allow players to spend a few dollars on new outfits, weapons and other virtual gear.
Battlefield: Heroes
Linkie:http://www.nytimes.com/2008/01/21/technology/21game.html?_r=1&oref=slogin